Best Email Marketing for Shopify App for 2024 Success

Email marketing stands as a cornerstone strategy for Shopify merchants seeking to cultivate customer relationships, drive sales, and foster brand loyalty. From robust features and seamless integrations to user-friendly interfaces and pricing considerations, we’ll delve into best email marketing for Shopify app.

Omnisend

Omnisend is a comprehensive best email marketing app for Shopify designed specifically for e-commerce businesses. It offers a range of omni-channel marketing capabilities to help businesses effectively reach their target audience. This platform offers the best email marketing for Shopify automation. This enables ecommerce businesses to effortlessly create automation workflows and send a wide range of automated campaigns tailored to their Shopify store.

Advantages of selecting Omnisend

If you’re looking to broaden your marketing efforts to include SMS, push notifications, and multi-channel email marketing in Shopify, consider selecting Omnisend as your Shopify email marketing platform.

Areas for Improvement

• The Product Recommender and Gift Box features do not offer the same level of direct integration.
• More extensive selection of templates.

Price plan

• Free plan: 500 Emails
• $16/month: 6000 Emails
• $59/month: Unlimited Emails

Sendvio

Sendvio is a Shopify app designed to empower businesses with a comprehensive suite of email marketing and SMS marketing tools.

Advantages of selecting Sendvio

• Drag-and-Drop Email Builder: The app features a drag-and-drop editor, allowing you to create visually appealing emails without needing coding expertise.
• Email Automation Capabilities: Sendvio offers functionalities like automated email workflows based on customer behavior.

Areas for Improvement

• Basic Reporting: Compared to some competitors, Sendvio’s reporting and analytics functionalities might be considered basic.

Price plan

• Free
• Starter: $14/ month
• Growth: $41/ month
• Business: $101/ month

Avada Email Marketing & SMS

Avada Email Marketing & SMS is a Shopify app designed specifically for Shopify merchants. It allows you to create and send email marketing campaigns, SMS marketing blasts, and even leverage additional channels like push notifications and WhatsApp.

Advantages of selecting Avada Email Marketing & SMS

• User-Friendly Interface
• Automation Capabilities
• Segmentation and Targeting

Areas for Improvement

• Limited Free Plan: While the free plan is a good starting point, it has limitations on the number of contacts and emails you can send.

Price Plan

• Free
• Pro: $16/month
• Advanced: $47/month

ActiveCampaign

ActiveCampaign has established a strong reputation in the field of marketing automation, similar to GetResponse. Shopify store owners can now access this feature, thanks to the seamless integration with Shopify’s Deep Data Integration.

Advantages of selecting ActiveCampaign

• Smooth process of integrating Deep Data, and any individuals who complete a purchase or abandon a cart in your store will be automatically included as a contact in ActiveCampaign.
• Allows users to create various types of campaigns such as abandoned cart, upsell emails, and re-purchase reminders.
• High-quality pre-designed marketing automation templates, offer a wide range of options.

Areas for Improvement

• Highly sophisticated tool, and its learning curve may be more challenging compared to other email marketing services.

Price Plan

• Plus: $588/ annual
• Professional: $1,788/ annual

Attrac: Bars, Banners, Pop ups

Attrac: Bars, Banners, Pop Ups is a Shopify app that equips you with a toolbox for crafting eye-catching announcements, promotions, and lead capture forms on your online store.

Advantages of selecting Attrac: Bars, Banners, Pop ups

• Versatile Banner Creation: Attrac allows you to design various banner formats, including announcement bars, countdown timers, and pop-ups. This flexibility caters to diverse marketing needs.
• Targeting Options: The app boasts functionalities like device targeting, page targeting, and even exit-intent pop-ups, enabling you to deliver the right message to the right audience at the right time.
• User-Friendly Interface: Many users find Attrac’s interface intuitive and easy to use, making it accessible even for those with no coding experience.

Areas for Improvement

• Limited Features in Free Plan: Some advanced features like A/B testing and advanced analytics are locked behind paid tiers.

Price plan

• Free
• Plus Plan: $6.99/ month
• Pro Plan: $11.99/ month
• Max Plan: $29.99/ month

Automizely Email Marketing,SMS

Automizely Email Marketing, SMS is a Shopify app designed to empower businesses with a comprehensive suite of marketing tools.

Advantages of selecting Automizely Email Marketing,SMS

• All-in-One Marketing Platform: Automizely streamlines your marketing efforts by offering functionalities for email, SMS, and pop-up creation within a unified platform.
• Personalized Automation: The app boasts features like automated email workflows based on customer behavior.
• Pre-Built Templates: Automizely offers a library of pre-built email and pop-up templates to get you started quickly.

Areas for Improvement

• Limited Free Plan: It has limitations on the number of contacts you can manage and emails you can send.

Price plan

• Free
• Essentials: $11/ month
• Pro: $119/ month
• Premium: $179/ month

Seguno Email Marketing

Seguno Email Marketing is a Shopify app designed specifically to help Shopify store owners create, automate, and track email marketing campaigns.

Advantages of selecting Seguno Email Marketing

• Built for Shopify: Seguno integrates seamlessly with Shopify, allowing you to leverage your existing product data and customer segments for targeted email campaigns.
• Discount Automation: Seguno allows you to automatically include unique discount codes or promotions within your emails, potentially boosting sales conversions.
• Integration with Canva: Seguno integrates with Canva, a popular design platform, allowing you to easily design and edit eye-catching visuals for your emails directly within the app.

Areas for Improvement

• Focus on Shopify: Seguno is built specifically for Shopify and may not integrate with other ecommerce platforms.

Price plan

• Free
• Standard: $35/ month

Yotpo Email Marketing & SMS

Yotpo Email Marketing & SMS is a Shopify app designed to give ecommerce businesses a one-stop shop for managing email and SMS marketing campaigns.

Advantages of selecting Yotpo Email Marketing & SMS

• AI-Powered Features: Yotpo leverages AI to assist with tasks.
• Segmentation and Targeting: Yotpo allows you to segment your audience based on demographics, purchase history, and other relevant data.
• Detailed Analytics: The app provides comprehensive analytics to track the performance of your email and SMS campaigns.

Areas for Improvement

Focus on Yotpo Integration: To get the most out of Yotpo Email Marketing & SMS, integrating it with other Yotpo features is ideal. This might not be suitable for businesses that don’t use the broader Yotpo ecosystem.

Price plan

• Free

SmartrMail

SmartrMail is a solution that has been carefully crafted to cater to the needs of ecommerce businesses.

Advantages of selecting SmartrMail

• Availability of a free plan that accommodates up to 1,000 active subscribers.
• Signing up directly through Shopify makes the integration process incredibly straightforward.
• Provide free migration services.

Areas for Improvement

There is a sufficient selection of templates available in general. However, there is room for improvement in terms of specific categories, such as abandoned carts and thank you messages.

Price plan

• Up to 1,000 contacts: $19/month
• Up to 2,000 contacts: $26.50/month
• Up to 5,000 contacts: $49/month
• Up to 10,000 contacts: $86.50/month

ONE AI: Upsell—Email—SMS Marketing

ONE: AI, Email & SMS Marketing is a Shopify app that combines AI-powered upsells with email and SMS marketing functionalities.

Advantages of selecting ONE AI: Upsell—Email—SMS Marketing

• AI-powered Upsells: ONE utilizes AI to recommend personalized upsell offers to customers at checkout, potentially boosting AOV.
• Multi-Channel Marketing: The app allows for email, SMS, and upsell campaigns within a single platform, streamlining your marketing efforts.
• Automation Capabilities: ONE offers functionalities like automated email workflows based on customer behavior.

Areas for Improvement

Privacy Concerns: With AI and data collection, it’s important to ensure the app adheres to data privacy regulations.

Price plan

• Free
• Basic: $9/ month
• Custom: $9/ month

In conclusion, the quest for the best email marketing for Shopify app hinges on finding a solution that aligns seamlessly with your business needs and objectives. By evaluating factors such as features, ease of use, automation capabilities, and pricing, you can select an email marketing tool that empowers you to engage customers effectively and drive revenue growth.