10+ Best Free Shopify Apps for New Stores

Maximizing the potential of your Shopify store often means leveraging the right tools and resources. In this article, we'll explore a curated selection of the best free Shopify apps available. From marketing and customer service to inventory management and analytics, we'll highlight the top contenders that can help you take your Shopify store to the next level without incurring additional costs.

PageFly

PageFly is widely recognised as a leading landing page builder in the list of best free Shopify apps. With this tool, you can effortlessly create stunning landing and product pages without the need for coding. Additionally, it provides a complimentary plan.

Pricing

• Free: 1 published page/section with 10 AI credits/month
• Builder: $24/ month
• Accelerate: $99/ month
• Enterprise: $299/ month

Pros

• Extensive collection of practical components
• Page versioning allows you to keep track of the changes made to your pages over time.
• Rated 4.9 out of 5 stars from nearly 6,000 reviews, reflecting a reputation for trust and reliability.
• Our chat support is available around the clock, ensuring that you receive prompt assistance. On average, we respond to enquiries within 6 minutes.
• Choose from a wide selection of over 320 free templates.

Cons

• In the free plan, you are limited to a single page.
• The user interface of the app is not integrated into your Shopify store, but instead operates on a separate external website.

ReConvert Upsell & Cross Sell

ReConvert Upsell & Cross Sell is a Shopify app designed to help businesses increase sales by recommending personalized upsells and cross-sells to customers at the checkout stage and throughout the post-purchase experience.

Pricing

• Free: up to 50 orders or $50 in upsell revenue per month
• Growth: $9.99/ month
• Scale: $199/ month
• Elite: $499/ month

Pros

• Boost Sales with Upsells & Cross-Sells: ReConvert allows you to display personalized, AI-powered product recommendations and bundles across product pages, cart, checkout, and post-purchase.
• Easy Setup and Use: Many users like ReConvert for its user-friendly interface.
• Customization Options: The app offers various customization options, including A/B testing, to tailor the appearance of upsell/cross-sell offers to match your store's branding.

Cons

Limited Features in Free Plan: The free plan caps you at 50 orders or $50 in upsell revenue per month, and limits the level of customization you can achieve.

Lucky Orange Heatmaps & Replay

Note: Peek! ‑ Better Replay & Survey has been pulled from the Shopify App Store ("This app is not currently available on the Shopify App Store"). We've swapped in Lucky Orange Heatmaps & Replay, a comparable free session-replay-and-survey app, as a replacement.

Lucky Orange is a Shopify app designed to empower businesses with the key functionalities: recording user sessions (session replays), heatmaps, and on-site surveys.

Pricing

• Free: 100 sessions/ month with 30-day data storage
• Launch: $19/ month (500 sessions/month)

Pros

• Valuable Customer Insights: Lucky Orange allows you to replay user sessions, giving you a window into how customers interact with your store.
• Actionable Survey Data: The app enables you to create targeted surveys and gather customer feedback at various touchpoints.

Cons

• Privacy Considerations: Session replays involve recording user behavior, so ensuring clear communication and user consent regarding data collection is crucial.

Omnisend

Omnisend, a recognized name among a variety of free apps for Shopify, is a comprehensive email and SMS marketing platform that empowers you to streamline, customise, evaluate, and enhance your campaigns.

Pricing

• Free plan: 500 emails per month to up to 250 contacts. (Note: as of May 2026, SMS is no longer included on the Free plan for new accounts — it's now a pay-as-you-go add-on available on the Pro plan.)
• Standard: $16 per month (starting price for 500 contacts)
• Pro: $59 per month (starting price for 2,500 contacts)

Pros

• An all-in-one solution for sending messages across different platforms, including emails, SMSs, and push notifications.
• Effortlessly configure automation workflows
• Utilise analytical dashboards to effectively measure the performance of your campaigns.
• Enhancing targeting through segmentation capabilities.

Cons

Certain merchants may encounter difficulties comprehending the features of the app without the aid of the support team.

UpPromote

For affiliate marketing and referrals on Shopify, UpPromote is the best option available among the best free subscription apps for Shopify.

Pricing

• The free plan of UpPromote: Affiliate Marketing includes access to the marketplace and analytics. It's capped at $3,000 in referral sales per month.
• Growth: $29.99/ month + 2% commission on successful referral sales
• Professional: $89.99/ month + 1.5% commission
• Enterprise: $199.99/ month + 1% commission
• If you choose to pay for a year in advance, you can enjoy discounted rates.

Pros

• An all-encompassing solution for affiliate marketing
• An analytical dashboard has been developed to effectively measure and track the performance of affiliate campaigns.
• Streamlined procedure for generating coupons for both individual and group affiliates

Cons

Some retailers were unable to use the app to locate new affiliates.

Zigpoll

Another name on the list of best free Shopify apps is Zigpoll. Zigpoll is a highly sophisticated Shopify application designed specifically for conducting customer surveys after a purchase has been made.

Pricing

• Free plan (Lite) which is limited to 50 responses per month.
• Standard plan (up to 200 responses): $39 per month.
• Premier plan (unlimited responses): $399 per month.

Pros

• The free plan allows users to create an unlimited number of polls.
• Excellent user experience and seamless integration with the checkout process
• Defining the trigger for sending out the survey
• Survey conducted after a purchase or when a user intends to exit
• Seamless integration with Shopify Flow, Klaviyo, and Mailchimp

Cons

• There is a restriction on the number of responses available in the free plan.
• The free plan has a limitation of only allowing one team member.

Promo.com ‑ Promo Video Maker

Promo.com is a Shopify app designed to help businesses create professional-looking promotional videos quickly and easily, even without prior video editing experience.

Pricing

• Free (the Shopify App Store listing currently only lists a free tier for merchants; Promo.com's paid video plans, if needed, are managed outside the app)

Pros

• Easy to Use: Promo.com prides itself on being user-friendly.
• Large Asset Library: The app offers a vast library of stock video clips, images, and music tracks that you can use in your videos.
• Quick Video Creation: Promo.com streamlines the video creation process, allowing you to generate videos in minutes.

Cons

• Watermarking (Free Plan): Free plan videos have a Promo.com watermark, potentially detracting from the professional look.

Free Shipping Bar ‑ Hextom

Free Shipping Bar by Hextom is a Shopify app designed to encourage customers to spend more and qualify for free shipping by displaying a visually appealing bar at the top of your store.

Pricing

• Free
• Premium: $9.99/ month

Pros

• Easy to Use and Customize: Many users praise Free Shipping Bar for its user-friendly interface.
• Progress Bar Option: The app offers a progress bar functionality that visually shows customers how close they are to reaching the free shipping threshold.

Cons

• Reliance on Free Shipping Incentive: The app's effectiveness hinges on offering free shipping as an incentive.

EDP ‑ Easy Digital Products

EDP - Easy Digital Products is a Shopify app designed to streamline the process of selling digital downloads like ebooks, software, courses, and more directly through your Shopify store. Creators planning digital sales can learn how to sell ebooks on Shopify more effectively here.

Pricing

• Free: up to 30 digital orders/month, 3 products, 100MB storage
• Pro plans: $14.99–$44.99/ month, with higher tiers adding more storage, unlimited products, and advanced features

Pros

• Multiple File Uploads: The app allows you to attach up to 10 files to a single product or variant, offering flexibility for products with multiple downloadable components.
• Download Button Customization: EDP allows you to customize the appearance of download buttons for your digital products, ensuring they align with your brand identity and provide a clear call to action for customers.

Cons

Limited Customer Support (Free Plan): Free plan users might have limited access to customer support compared to paid plans.

Smart SEO AI & Image Optimizer

Note: this app has been rebranded from "Sherpas: Smart SEO" to "Smart SEO AI & Image Optimizer" by the same developer, with updated AI-powered features.

Smart SEO is a Shopify app designed to simplify and enhance Search Engine Optimization (SEO) for your online store.

Pricing

• Free: 100 broken link checks, 50 image optimizations, 20 AI generations
• Pro: $14.99/ month
• Business: $24.99/ month
• Premium: $49.99/ month

Pros

• Multilingual Support: Sherpas caters to businesses with multilingual storefronts by offering SEO optimization for different languages.
• Integration with Review Apps: Sherpas integrates with some popular review apps, connecting SEO efforts with customer feedback for a more holistic marketing strategy.

Cons

Reliance on AI: While AI automation is a benefit, some users might prefer more granular control over their SEO strategy.

In conclusion, the best free Shopify apps offer invaluable resources for store owners looking to optimize their online presence and drive business growth. By taking advantage of these tools, you can enhance your store's functionality, improve customer experience, and streamline operations—all while keeping costs low.

Frequently Asked Questions

What are free Shopify apps useful for?

Free apps can help with page building, marketing, reviews, shipping, inventory, customer engagement, and other store tasks, depending on their limits.

Are free Shopify apps really free?

Some have a permanent free tier, while others offer limited features, usage caps, trials, or paid upgrades, so review the current pricing carefully.

How many Shopify apps should I install?

Install only the apps that solve clear problems because overlapping apps can add cost, slow the store, or create conflicts.