Shopify Email Marketing Made Easy - The Complete 2024 Guide

Email marketing remains a cornerstone strategy for Shopify store owners looking to drive sales, engage customers, and build lasting relationships. With the right approach, Shopify email marketing can be a powerful tool for nurturing leads, increasing conversions, and maximizing revenue. In this article, we’ll explore the essential apps for effective email marketing on Shopify. From building subscriber lists and crafting compelling campaigns to measuring performance and optimizing strategies, we’ll provide actionable insights to help you leverage email marketing to its full potential and achieve success in the competitive e-commerce landscape.

How to Set up Email Marketing on Shopify

Establishing a Shopify email marketing platform may appear intimidating, but rest assured – it’s simpler than you may anticipate!

Shopify offers a range of email marketing platforms that can be easily integrated, such as Mailchimp, Klaviyo, and Omnisend.

Find out more: Best Email Marketing for Shopify App for 2024 Success

If you’re interested in a convenient and efficient method to begin Shopify email marketing, Shopify Email is an excellent choice.

With this integrated email marketing tool, you can effortlessly design and send polished email campaigns right from your Shopify admin panel.

Shopify Email allows you to efficiently create and monitor email campaigns from a single platform, saving you valuable time.

In addition, there is no cost associated with using it if you have a Shopify plan. If you’re new to email marketing and looking to utilise Shopify Email, we’re here to guide you through the process with easy-to-follow steps!

How to Create Email Marketing on Shopify - A Step-by-step guide

To begin, the initial step is to install the Shopify Email app from the Shopify App Store. To add the Shopify Email app, you can easily locate it by searching and then clicking on the “Add app” button.

After being directed to your admin panel, you will need to proceed by selecting “Install”.

How to Create Email Marketing on Shopify - Step 1

You will be presented with two options: Creating automation or Creating a campaign.

How to Create Email Marketing on Shopify - Step 2

Now, let’s delve into the process of setting up a Shopify email marketing campaign.

You will be presented with 2 options: “Create automation” and “Create campaign”.

Upon selecting the “Create automation”, it will require you to upgrade your trial plan for marketing automation.

For using effective email marketing automation, here are some 5 quick tips:

  • Set Goals: What do you want your automations to achieve (sales, engagement, etc.)?

  • Segment Wisely: Group subscribers based on interests for targeted emails.

  • Keep it Simple & Clear: Focus on concise content, strong CTAs, and mobile-friendliness.

  • Test & Refine: Track results and optimize your automations based on data.

  • Avoid Bombarding: Don’t overwhelm subscribers with excessive emails.

  • Comply with anti-spam laws: Always include an unsubscribe option and follow best practices for email marketing.

  • Maintain a clean email list: Remove inactive subscribers to improve deliverability and avoid spam filters.

How to Create Email Marketing on Shopify - Step 3.1

Upon selecting the “Create campaign” option, a range of pre-built email templates will be presented for your convenience. These templates can be easily customised to suit your specific needs. An alternative option is to select the blank template and construct your email from the ground up.

How to Create Email Marketing on Shopify - Step 3.2

Then, you click on the “Next” button to proceed to the massive library template of Shopify for email marketing.

How to Create Email Marketing on Shopify - Step 3.3

To proceed with a chosen Shopify email marketing template, click on what you like and simply click on the “Select” button.

How to Create Email Marketing on Shopify - Step 3.4

Then you can freely modify from the receiver, title of the email, text, and also the color, the font of the template.

How to Create Email Marketing on Shopify - Step 3.5

What special is that Shopify will help you segment your email list into the following categories: Customers who haven’t purchased, Customers who have purchased more than once, Abandoned checkouts in the last 30 days, and Email subscribers. You can freely choose the content, design, and receiver lists to fit with your email marketing campaign.

How to Create Email Marketing on Shopify - Step 3.6

Once you are satisfied with the appearance and other specifications, you have the option to send a test email to a maximum of 1 recipient simultaneously in order to assess the visual presentation of your email.

How to Create Email Marketing on Shopify - Step 3.7

If you encounter a problem like this, keep in mind that your store must be open for business for more than two weeks and you must be on a payment plan with an active payment method in order to be able to use Shopify Email.

To successfully send your Shopify email marketing:

  • Review your email content for any errors.

  • After completing the necessary edits to your email, simply select the “Review” option in the email editor.

  • Please ensure that you carefully review the content and details of your email before proceeding to click the “Send” button.

  • To initiate the sending of a test email, simply select the option labeled “Send test”.

  • To send your email to your customers, simply click on the “Send” button.

If desired, you have the option to schedule your email. In regards to this matter,

  • Please review your Shopify email marketing content for any mistakes.

  • Once you have finished editing your Shopify email marketing, simply click on the “Review” button located in the email editor.

  • Please select the “Schedule” option.

  • Please choose the desired date and time for the delivery of your email.

  • Please carefully review the content and details of your email before proceeding to click on the “Schedule” button to set it up.

If your Shopify email marketing limit has been reached, your email will be scheduled for the next available day.

It is important to thoroughly review your Shopify email marketing content for any mistakes prior to sending or scheduling it.

In conclusion, Shopify email marketing presents a valuable opportunity for store owners to connect with customers, drive sales, and foster brand loyalty. By implementing best practices such as personalized messaging, segmentation, and automation, you can create engaging campaigns that resonate with your audience and deliver measurable results. Embrace email marketing as a core component of your Shopify strategy, continuously refine your approach based on insights, and watch as your business thrives in the dynamic world of e-commerce.

Linda Bui
Linda Bui Content writer at Doran

Hey! I'm Linda Bui. I'm a career-changer. Bootcamp grad & Dev.

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