How to Increase Conversion Rate Shopify: Expert Tips

Increasing the conversion rate on your Shopify store is crucial for maximizing sales and driving business growth. Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase, out of the total number of visitors. In this detailed guide, we’ll explore effective strategies to help you understand how to increase conversion rate Shopify.

Formula on Calculating Conversion Rate on Shopify

Before diving into the strategies of how to increase conversion rate Shopify, it’s essential to know how to calculate the conversion rate on Shopify. The formula is simple:

Conversion Rate = (Number of Conversions / Total Number of Visitors) x 100

For instance, if your store had 50 sales from 1,000 visitors in a month, the conversion rate would be:

Conversion Rate = (50 / 1000) x 100 = 5%

Now that you know how to calculate the conversion rate, let’s explore actionable tips to increase conversion rate on Shopify.

Tips on How to Increase Conversion Rate Shopify

Make Extraordinary Product Pages

This is the point at which the determination is reached. It is essential to ensure that your product page contains all the necessary information for the customer, while also persuading them of its suitability.

The goal of this tip on how to increase conversion rate Shopify is to ensure that the experience here is smooth, easy, and user-friendly. You’re not pressuring the customer into buying anything; instead, you’re guiding them in the right direction.

Here are a few important factors to consider when evaluating your product page:

• Creating informative and detailed product titles

• Comprehensive and in-depth explanations of the product

• A diverse range of product images that provide a clear depiction of the product

• An explicit call-to-action

• Pricing details, including any additional costs such as shipping or taxes, will be provided.

• Social proof

• Ratings for the product

• Filters

A prime example of an exceptional product page is Holstee - a brand that skillfully ensures its product pages align with the brand’s playful vibe.

One of the key aspects of the product page is the strategic use of color elements to capture the users’ attention. These elements include the product itself, the prominent CTA button (Add To Cart), and the highlighted text that promotes discounted prices for members of the Holstee Loyalty Program.

Key point: The product page is crucial for customers to make a final decision, so it is important to prioritize a smooth, engaging, and user-friendly experience on your product pages

Lower the Rate of Cart Abandonment

Generating sales is crucial, but equally, if not more, vital is the prevention of sales loss in tips of how to increase conversion rate Shopify. Window Shopper Syndrome is a legitimate phenomenon that has been extensively studied. Surprisingly, research indicates that a mere 2% of individuals who visit a website actually follow through with making a purchase during their initial visit.

In order to boost that figure, it is essential to re-engage your customers and provide them with incentives to finalize their purchase.

One effective method is to utilize cart abandonment emails and notifications.

If your website users have already registered accounts, abandoned cart emails can be an effective strategy to encourage them to complete their purchase. These emails function as prompt reminders of the products they have viewed and the reasons why they should make a purchase. Additionally, you can include a special discount or offer free shipping to enhance the likelihood of them actually buying your products.

Here is an excellent illustration of a captivating and impactful cart abandonment email from Casper. This email grabs customers’ attention with the subject line “Did you forget something?” It includes a clear call-to-action button that directs them back to the checkout page. Additionally, it subtly incorporates social proof to further engage customers.

Key point: Use cart abandonment emails to remind customers about their interest and motivate them to finish their purchase. It’s important to include creative elements such as catchy subject lines and clear calls-to-action.

Take Advantage of a Loyalty Program to Speed up Conversion

To effectively encourage website visitors to convert, on how to increase conversion rate Shopify, it is crucial to provide them with a compelling incentive - and what could be more enticing than a well-deserved reward?

By implementing various incentives such as rewards, discounts, and exclusive offers, customers will be enticed to revisit your store, resulting in a natural and seamless boost to your conversion rate and an increase in customer spending.

Stress the Importance of Social Proof

Social proof serves a dual purpose: encouraging customers to follow through with their purchases and establishing a strong foundation of trust between you and your customers. A majority of consumers, 63% to be precise, have indicated a higher inclination towards making purchases from websites that feature reviews and ratings. In contrast, websites lacking such features are less likely to attract their attention.

Social proof extends beyond product reviews as well. On how to increase conversion rate Shopify, utilize customer testimonials, scale ratings, seals of approval, and quantifiable data to emphasize the effectiveness of your support service and the positive impact of your products (e.g., this recycled bag has saved 10 water bottles from being wasted).

Additionally, it is advisable to refrain from having a solitary section dedicated solely to reviews. Many stores typically limit the use of reviews to product pages. However, you have the opportunity to strategically incorporate them across your Shopify store, effectively persuading customers at every stage of their journey.

As an illustration, Partake Foods, a Shopify store, strategically incorporates customer reviews on their product pages and also includes a section at the bottom of their homepage to display general reviews. This clever approach ensures that social proof is present at every stage of the user journey.

It is important to vary your social proof strategy and strategically position various types of social proof across your website in order to establish credibility and inspire trust.

Find out more: Boost Sales with Shopify Product Reviews Tips & guides

Establish a Program for Referrals

It is likely that you have personally utilized a product or service based on a recommendation. Referrals and recommendations are highly effective when working with customers. According to a McKinsey report, a significant portion of purchasing decisions, ranging from 20% to 50%, are influenced by word-of-mouth marketing or referrals. This makes it a highly effective and cost-efficient strategy for acquiring new customers, yielding impressive outcomes.

An effective strategy of how to increase conversion rate Shopify for boosting your conversion rate involves encouraging customers to refer others to your store by providing them with a valuable incentive as a token of appreciation.

Here are some straightforward steps to help you implement a referral program:

• Establishing well-defined goals and incentives for both the individual making the referral and the person being referred is crucial.

• Selecting a suitable platform or software is crucial for efficient program management.

• Ensure that the program is effectively promoted across all communication channels, including on-site, email, social media, and more.

• It is important to make sure that the referral program is clear and straightforward for both parties to implement.

By implementing this strategy, you can effectively motivate your current customers to refer others and incentivize the referred customers to take the desired action, such as making a purchase or signing up, in order to receive a reward.

Referral programs are an effective method for significantly expanding your customer base and encouraging referred customers to make immediate purchases in order to receive their rewards.

Leverage Email Marketing

Email marketing is a powerful tool for increasing conversion rates in how to increase conversion rate Shopify. Personalize your emails with product suggestions based on customer behavior, send targeted newsletters, and offer exclusive deals. Engaging email content can nurture leads and drive repeat purchases.

Read more: Shopify Email Marketing Made Easy - The Complete 2024 Guide

By implementing these strategies on how to increase conversion rate Shopify, you can effectively increase conversion rate on Shopify and achieve better business outcomes. Remember, continuous testing and optimization are key to staying ahead in the competitive e-commerce landscape.