Top 6 Shopify Shoppable Video Apps For Your Stores in 2025

In today's e-commerce world, static images and simple descriptions often aren't enough to capture attention. This is where shoppable video on Shopify comes in, offering a way to turn a casual video viewer into a customer, right on the spot. Imagine your customers watching a product demo and being able to buy it without ever leaving the video. As we move through 2025, using this technology is quickly shifting from a "nice-to-have" to a crucial tool for staying competitive and boosting sales.

What is a Shoppable Video?

A shoppable video is an interactive e-commerce video containing clickable product links embedded directly during viewing. Unlike traditional videos that require viewers to navigate away to find products, shopify shoppable video technology allows customers to click on items they see and immediately add them to their shopping cart without leaving the page.

Product tags appear seamlessly within the video through pop-ups, hotspots, or overlay tags that highlight featured items. When viewers click these interactive elements, they can access product details, pricing, and purchasing options instantly, creating a frictionless path from inspiration to transaction.

Why Your Shopify Store Needs Shoppable Video?

The integration of shoppable video on shopify offers compelling advantages that directly impact your store's performance and customer satisfaction:

• Boost Your Sales and Conversion Rates: It's no secret that video is engaging. Shoppable videos take this a step further by closing the gap between seeing a product and buying it. When a customer can act on their excitement immediately, instead of having to hunt for the product on your site, the path to purchase becomes incredibly smooth, leading to a higher conversion rate.

• Enhanced customer experience: Engaging video content helps customers better visualize products in action, understand features, and see real-world applications. This immersive experience reduces uncertainty and builds confidence in purchasing decisions, leading to higher satisfaction and fewer returns.

• Boosted brand awareness and product discovery: Videos are inherently shareable content that generates organic views and social media engagement. Shoppable videos for shopify amplify this effect by making every share a potential sales opportunity, extending your reach far beyond your direct marketing efforts.

• Recycled video content efficiency: Existing video assets can be repurposed and enhanced with shoppable functionality, maximizing your content investment. This approach saves production costs while extending the lifecycle and value of your video library.

• Valuable customer data collection: Interactive video experiences provide detailed analytics on viewer behavior, click patterns, and purchasing preferences. This data helps optimize your marketing strategy, improve product positioning, and identify high-performing content for future campaigns.

Types of Shoppable Videos for Your Shopify Store

Understanding the various formats available helps you choose the most effective shopify shoppable video approach for your specific products and audience:

• Product demonstration videos showcase detailed features and practical applications of your items. These videos excel at explaining complex products, highlighting unique benefits, and addressing common customer questions. They work particularly well for tech gadgets, beauty products, and tools where functionality drives purchase decisions.

• Tutorials and how-to videos provide step-by-step guidance while naturally incorporating product recommendations. This format builds trust by offering genuine value before making sales pitches. Kitchen appliances, craft supplies, and fitness equipment benefit significantly from this educational approach.

• Influencer content leverages established relationships and credibility to introduce products authentically. Collaborating with influencers creates social proof and extends your brand reach to targeted audiences who already trust the creator's recommendations. This strategy works across all product categories but excels in fashion, lifestyle, and consumer goods.

• Unboxing videos tap into customers' curiosity and excitement about new purchases. They create anticipation and demonstrate the complete customer experience from packaging to product reveal. This format particularly resonates with tech products, subscription boxes, and luxury items where presentation matters.

• User-generated content (UGC) reviews showcase real customers sharing authentic experiences with your products. These videos carry exceptional credibility because they come from genuine users rather than brand-created content. UGC works effectively across all industries but particularly impacts fashion, beauty, and consumer electronics, where peer opinions heavily influence decisions.

• Live shopping streams enable real-time interaction between hosts and viewers, creating urgency and community around product launches or special events. This format excels for limited-time offers, exclusive releases, and products that benefit from immediate questions and answers.

• Comparison videos help customers evaluate different options by highlighting key differences, benefits, and use cases. This educational approach works well for product lines with multiple variations or when competing against alternative solutions in the market.

• Brand story videos create emotional connections by sharing your company's mission, values, and behind-the-scenes content. While not directly product-focused, these videos build brand loyalty and can feature subtle product placements that feel natural and authentic.

Top 6 Shopify Shoppable Video Apps

Selecting the right shoppable video app requires understanding each platform's unique strengths, pricing models, and ideal use cases. Here's our comprehensive analysis of the leading solutions:

Doran Shoppable Videos & Reels

Payment method: Completely Free.

Plan:

• Free Plan: All features are available at no cost, with no limits on videos or views.

Key Features:

• Automatically adapts the video player's language and currency to the customer's location (supporting over 250 types).

• Allows customers to add products to their cart directly from the video player.

• Doran provides 5 different widget types (Carousel, Grid, Pop, Popup, Stories) to display videos anywhere.

• Tracks essential metrics like views, clicks, add-to-carts, and sales from videos.

• Lets you use all features with no limits on the number of videos or views.

Advice for business: Perfect for startups with a zero budget or businesses aiming for international sales. Free multi-language and currency support is a powerful tool for global reach without any initial investment.

Whatmore Shoppable Videos + Reel

Payment method: Pay-per-click (Charges for video clicks).

Plan:

• Free Forever Plan: 500 clicks/month.

• Starter Plan ($29/month): Includes 3,000 clicks/month.

• Growth Plan ($79/month): Includes 15,000 clicks/month.

Key Features:

• Creates quizzes within videos to engage users and collect customer information (email, etc.).

• Allows unlimited video uploads, even on the free plan.

• Offers advanced marketing tools like smart retargeting on higher-tier plans.

• Integrates shoppable videos into your email marketing campaigns.

• Provides a diverse widget library including carousels, grids, banners, and floating videos.

Advice for business: Whatmore is the most versatile choice, suitable for almost any business, from startups to growing stores. Its powerful free plan is the best starting point, while its unique features like Video Quizzes make it ideal for businesses that want to not only sell but also engage and capture customer data.

Moast Shoppable Videos & UGC

Payment method: Freemium based on features (Fixed Monthly Fee).

Plan:

• Free Forever Plan: Includes Moast branding, 10 videos per widget.

• Pro Plan ($15/month): Removes branding and unlocks unlimited videos and all features.

Key Features:

• Automatically collects and encourages customers to create video reviews about products.

• Offers a reward system (discounts, gifts) to incentivize customers to submit videos.

• Allows tagging multiple different products within a single video (Pro plan).

• Automatically creates simple videos from your existing product images (Pro plan).

• Does not charge based on the number of times your videos are viewed, even on the free plan.

Advice for business: Moast is ideal for brands that focus on building community and social proof. If your strategy relies on authentic customer reviews and UGC, Moast provides the best tools to automate this process at a very reasonable cost.

Reelfy - Shoppable Videos Reels

Payment method: Freemium based on usage (Video Quantity).

Plan:

• Free Plan: Up to 10 videos total.

• Starter Plan ($9.99/month): Up to 25 videos.

• Growth Plan ($19.99/month): Up to 100 videos.

Key Features:

• Maintains a professional brand image by not inserting the app's logo, even on the free plan.

• Displays videos in various customizable formats and layouts.

• Provides detailed and real-time analytics reports to help you optimize video content (paid plans).

• It lets you pay more only when your usage needs (number of videos) actually increase.

Advice for business: Reelfy is best suited for brand-conscious businesses. It allows for a professional start without any third-party branding, with a clear path to scale as your content library grows.

ReelUp - Shoppable Videos + Reels

Payment method: Pay-per-view (Charges for video views of at least 4 seconds).

Plan:

• Free Plan: 100 views/month.

• Basic Plan ($39.99/month): Includes 4,000 views/month.

• Premium Plan ($99.99/month): Includes 20,000 views/month.

• Elite Plan ($399.99/month): Includes 100,000 views/month.

Key Features:

• It is renowned for its fast and professional customer support via live chat and calls.

• Guarantees high performance, with a commitment not to slow down your store's page speed.

• Automatically integrates with review apps like Yotpo and Loox to enhance social proof.

• Offers multiple widget display locations, including a spot right under the 'Add to Cart' button.

Advice for business: ReelUp is an investment for established businesses with stable traffic that prioritize performance and reliability. If you need a rock-solid tool and consider excellent support a critical asset to maximize conversions, ReelUp is the right choice.

Videowise Shoppable Videos UGC

Payment method: Platform-based (Subscription based on features & impressions).

Plan:

• Shop App Videos (Free): For the Shopify Shop App only, not your website.

• Pro Plan ($19/month): Includes 5,000 unique impressions/month.

• Advanced Plan ($299/month): Includes 50,000 unique impressions/month.

Key Features:

• Lets you host professional live shopping events directly in your store.

• Creates interactive quizzes within videos to advise and recommend products to customers.

• Uses Artificial Intelligence (AI) to speed up video loading and recommend relevant content to shoppers.

• Provides in-depth analytics on ROI and allows A/B testing to find the best video strategy.

• Embeds shoppable videos in emails, SMS, and the Shop App.

Advice for business: Videowise is designed for large-scale and enterprise-level brands. If you need an all-encompassing video strategy that includes advanced tools like Live Shopping, AI-driven analytics, and dedicated support to make data-driven decisions, Videowise is the market leader.

Frequently Asked Questions (FAQ)

How do shoppable videos work?

Shoppable videos display interactive product tags within the video content that viewers can click to access product details or add items directly to their shopping cart. These tags appear as hotspots, pop-ups, or overlay elements that seamlessly integrate with the video experience without disrupting playback.

Do I need permission to use customer videos (UGC)?

Yes, copyright laws require obtaining explicit permission or consent from video owners before using their content. Always secure written agreements or use platforms that automatically handle permissions when customers submit user-generated content to avoid legal complications.

Can I customize buy buttons and video player interface to match my brand?

Most shoppable video app platforms offer extensive customization options including color schemes, button placement, and interface styling to ensure consistent brand identity. Premium plans typically provide more advanced customization features for complete brand alignment.

How is the checkout process handled? Does it take customers away from the page?

Modern shopify shoppable video solutions offer both inline checkout options that keep customers on the same page and external checkout processes. Inline checkout generally provides better conversion rates by maintaining viewing momentum and reducing abandonment risk.

What is the ideal length for a shoppable video?

The optimal length for shoppable videos for shopify ranges from 30 seconds to 90 seconds, balancing viewer engagement with sufficient information delivery. This duration allows enough time to showcase products effectively while maintaining attention and including clear calls to action.

Conclusion

Shopify shoppable video technology represents a fundamental transformation in e-commerce, driving higher conversion rates through interactive experiences. The six platforms analyzed offer solutions from free global tools to enterprise-grade AI capabilities. Choose the shoppable video app that matches your budget and growth objectives to transform browsers into buyers and stay competitive in 2025's evolving marketplace.