Moving from Wix to Shopify: 9 Proven Steps Without Losing Data

Struggling with a growing store and wondering if the current platform can keep up? Many brands eventually face the same challenge and find that moving from Wix to Shopify offers greater flexibility, scalability, and long-term growth potential. This guide covers everything and shows a step-by-step process to transfer products and orders without losing data. Explore proven apps, tips, and solutions to make the migration smooth. Read on to start the transition confidently!

Why Move from Wix to Shopify?

Moving from Wix to Shopify can unlock major benefits for an online store. The following advantages make a strong case for migration:

• Robust e-commerce tools: Shopify provides built-in features like inventory control, tax automation, and abandoned cart recovery. These are essential for scaling retail operations.

• Secure, global payment options: Shopify supports multiple payment gateways and handles PCI compliance and data encryption. This ensures trust and convenience across markets.

• Greater scalability and customization: Shopify allows deeper customization with access to themes, code editing, APIs, and third-party integrations. It handles growth better than platforms built for simple sites.

• Vast app ecosystem: The Shopify App Store features over 8,000 apps, enabling extensions for accounting, marketing, customer reviews, and more.

• 24/7 expert support: Round-the-clock support helps resolve issues quickly and ensures minimal downtime for a live store.

• Better focus on e-commerce: Shopify was designed as an e-commerce platform from the ground up, unlike Wix, which is primarily a general website builder with e-commerce features bolted on.

Moving From Wix to Shopify: What to Consider

When planning on moving from Wix to Shopify, several key factors determine how smooth the transition will be. Careful analysis up front prevents surprises later.

Evaluating Store Size and Complexity

The number of products, collections, and customer records affects migration effort. A small store with fewer than 100 products is easier to transfer from Wix to Shopify manually. Larger catalogs or many product variants demand more planning or automation tools. Complex features, such as custom attributes, bundling, or dynamic pricing, may not map directly to Shopify and require adaptations.

Backing Up Data Before Migration

Data backup is non-negotiable when moving from Wix to Shopify. Always export full copies of product listings, customer records, order history, images, and site assets. Store these files externally, such as in cloud storage. This ensures recovery options if anything breaks during transfer. Many migration guides stress exporting via CSV or API before proceeding.

Choosing Between Manual vs. Automated Migration

Manual moving from Wix to Shopify involves exporting CSVs from Wix, reformatting them, and importing them to Shopify. It’s cost-effective for smaller stores. Automated migration services or apps handle the mapping, data transfer, and URL redirects more reliably and with minimal manual work. For complex stores, automation lowers the risk of human error.

Impact on SEO and Customer Experience

Moving from Wix to Shopify often changes URL structure, metadata, and site speed. Without 301 redirects and SEO mapping, rankings can drop. Before moving from Wix to Shopify, preserve meta titles, descriptions, alt tags, and original URLs when possible. Customer experience must remain seamless. Avoid broken links, missing product details, or confusing navigation. Run tests post-migration to confirm that search, checkout, and user flows work properly.

Budget and Timeline Planning

Moving from Wix to Shopify costs depend on the number of data entities, complexity, and whether automation tools are used. Estimate time needed: small stores may finish in a day; larger ones may take several days. Build buffer time for error correction and review. Allocate budget for premium migration apps or a developer if needed.

Step-by-Step Guide: Migrating from Wix to Shopify

Below is a clear nine-step path to moving from Wix to Shopify with minimum risk and disruption:

Step 1: Export product data from Wix

• Go to your Wix dashboard. Navigate to Catalog → Store Products → Products.

• Use the “Export” or “More Actions → Export” option to download your products as a CSV file.

• You can choose all products or filter specific ones for export. Save that CSV to your computer.

Step 2: Edit product data format to match Shopify

• Open the exported CSV in a spreadsheet tool (Excel, Google Sheets).

• Compare Wix columns to Shopify’s required fields. For example:

Step 3: Import products into Shopify

• Log in to the Shopify admin. Go to Products → Import.

• Click Add file, select your reformatted CSV.

• Shopify may show a preview to check for errors or warnings.

• If everything looks right, click Import products.

• Products will begin to upload. Wait until this finishes.

Step 4: Double-check migration results

After import, inspect a sample of product pages.

Check for:

• Missing fields (descriptions, images)

• Variants not appearing

• Products still unpublished or not live

If something is off, fix the CSV template and re-import affected records. Organize your products into collections if needed.

Step 5: Export customer data from Wix

• In Wix, go to Customers & Leads → Contacts.

• Use the “Export / Import” tool to export your customer list as CSV.

• Select all or filtered contacts, then click Export.

• Save the file (for example, “wix-customers.csv”).

Step 6: Change the customer data format

Open the customer CSV. Reformat column names to Shopify standards. For example:

• Wix “First Name” → Shopify “First Name”

• Wix “Last Name” → Shopify “Last Name”

• Wix “Email” → Shopify “Email”

• Wix “Address” → Shopify “Address1”

• City, postal code, country, phone columns as needed

Use Shopify’s customer CSV template for guidance. Check that you don’t exceed Shopify limits (file size, number of rows).

Save the updated version.

Step 7: Import customers to Shopify

• In Shopify admin, go to Customers.

• Click Import, upload your corrected CSV.

• Preview the import for errors (duplicate emails, missing fields).

• If clear, confirm import.

Note: Customer passwords can’t always migrate, so you may need to send password reset emails.

Step 8: Import your product reviews to Shopify

• Reviews usually need a special app, like Doran Product Reviews App & QA. You can go to Shopify App Store and install it.

• Complete the setup.

• Click Dashboard > Import Reviews.

• Prepare the CSV file.

• Remove sample data. Fill in your actual data in the correct fields of the copied template. For example:

• Once all fields in the copied template are completed, go to File > Download > Comma Separated Values (.csv) to save your file.

• After saving the CSV file, upload it to the system and select Start importing to begin the process.

Note: After importing, the app may take 10–20 minutes to publish all reviews.

Step 9: Move your order history to Shopify

Export orders from Wix in CSV. You may need to split or reformat columns to match Shopify’s order import format.

Some third-party migration tools handle order import better because Shopify’s native CSV import may not support all order data.

Here are the steps:

• In your Wix dashboard, open Sales → Orders.

• Choose either specific orders or all orders, then hit Export.

• Wix lets you customize which orders and details to include in the file. After adjusting the settings, click Export.

• The system will then generate and download a CSV file containing your order history.

Best Apps to Migrate from Wix to Shopify Easily

Below are the top Shopify apps suited for moving from Wix to Shopify. Each option offers a demo or free trial to test before full migration:

#1. Cart2Cart Store Migration App

Cart2Cart is one of the most popular migration tools for transferring store data among platforms. It simplifies migration by automating product, customer, and order transfers, even SEO data and meta info. The app requires minimal technical knowledge and supports many platforms, including Wix.

Key features

• Migrate products, customers, orders, and SEO data automatically

• Demo migration to test transfer before full execution

• Secure server processing and encrypted data handling

• Multi-platform support (Wix, WooCommerce, Magento, BigCommerce, etc.)

#2. Migrate Store ‑ Wix Woo Square

Skemify (Migrate Store - Wix Woo Square) is built to migrate between platforms, including Wix, WooCommerce, Squarespace, and Shopify. It supports core data types and offers post-migration support. The app provides an intuitive interface and a demo to preview transfers.

Key features

• Supports migration of products, variants, inventory, customers, orders, reviews, and discounts

• Demo migration for up to 100 entities to test the process

• Six months of post-migration support

• Real-time inventory sync (Shopify → Wix) in alpha mode

#3. MP ‑ Store Migration & Import

MP (MigrationPro) is built to handle comprehensive store migrations while preserving SEO and minimizing downtime. It offers a trial migration and supports smart sync for new or updated data. This app is known for accurate mapping and for handling large datasets.

Key features

• Guided one-click migration wizard with mapping for products, customers, orders, and SEO

• Smart Sync feature to reimport changes made after migration

• Zero downtime during migration

• Preserves metadata, URLs, images, and 301 redirects

#4. Matrixify

Matrixify is a robust app for bulk import, export, update, and migration of Shopify store data. It is highly flexible and capable of handling large volumes across various object types. Many stores rely on it for custom migrations and periodic updates.

Key features

• Migrate data types, including products, orders, customers, pages, blogs, redirects, metafields, and navigation

• Schedule jobs, monitor progress, and review import results (success/fail)

• Handles large files and bulk export/import via Excel, CSV, FTP, and Google Sheets

• Allows repeated imports to fix failed items without redoing all data

#5. LitExtension Store Migration

LitExtension is a specialized migration service and app for e-commerce platforms. It offers accurate, automated migration for store data, including SEO elements. The app lets merchants test a demo before full migration and offers support through the process.

Key features

• Migrate products, customers, orders, reviews, discounts, categories, and SEO metadata

• Free demo migration to preview results before full transfer

• Supports over 140 e-commerce platforms beyond Wix and Shopify

• Transparent pay-as-you-go pricing based on migration volume

What to Do After Moving from Wix to Shopify?

After moving from Wix to Shopify, attention must shift to fine-tuning and launch readiness. Use this post-migration checklist to ensure a smooth transition:

• Reconfigure store settings: set up payment gateways, taxes, shipping zones, and SSL certificates.

• Establish domain & URL redirects: point the domain to Shopify and set up 301 redirects for old Wix URLs to protect SEO rankings.

• Test every user path: place test orders, simulate checkouts, cancel/refund, and verify emails and notifications.

• Audit content and metadata: confirm meta titles, descriptions, image alt text, and internal linking.

• Enable sales channels & marketing tools: install apps, connect social channels, launch email campaigns, and submit sitemaps to Google.

• Monitor traffic and performance: use analytics to catch drops and fix issues early.

Moving From Wix to Shopify: Common Issues & Solutions

Switching platforms often uncovers hidden problems. Here are frequent migration challenges after moving from Wix to Shopify and how to solve them:

FAQs about Moving from Wix to Shopify

Can I transfer my Wix reviews to Shopify?

Yes. Reviews can be exported from Wix and imported into Shopify using CSV files or third-party migration apps.

Will my Wix store go offline during migration?

No. The Wix store stays online until the Shopify store is launched. The switch happens only after pointing the domain to Shopify.

Can I migrate customer accounts and passwords?

Customer accounts can be moved, but passwords cannot be transferred due to encryption. Customers must reset their passwords on Shopify.

How long does migration take?

The timeline depends on store size. A small store may take a few hours, while larger stores may need several days.

Can I import blog posts from Wix?

Yes. Blog posts can be exported from Wix and imported into Shopify using third-party apps or manual copy-paste methods.

Are design and layout preserved?

No. Design elements from Wix cannot be replicated directly. Shopify themes must be customized separately.

Do I need a developer for migration?

Not always. Migration apps simplify the process, but a developer may help with custom features or complex store structures.

Final Thoughts

Moving from Wix to Shopify opens the door to stronger e-commerce tools, better scalability, and a smoother shopping experience. With the right approach, data, SEO, and customer details remain safe throughout the process. Every step, from migration to post-launch, contributes to long-term growth. Want to make the most of moving from Wix to Shopify? Start by following proven steps and best practices to ensure a seamless transition.